Startups Made Simple Chapter Resources
From Matt Knee (author of Startups Made Simple)
Introduction References
Chapter 1 – Energy
- Meditation Resources
- Entrepreneur Resources
- Perseverance:
- Optimism:
- Book: Learned Optimism
- Intermittent Fasting Guide and additional articles
- Blood Testing Services
- HealthLabs
- WellnessFX
- InsideTracker (I use this one personally)
Chapter 2 – Vision
Chapter 3 – Execution
- How to track your time
- Pomodoro Technique and Timer (there are tons of free apps for iOS and Android)
- Cycles by Ultraworking
- Book: Getting Things Done (GTD) and Summaries (there are many online):
- Email Filtering Application: SaneBox (click here to get a $5 coupon)
- Task Management Apps
- Todoist (get 2 months of Premium for free)
- Asana
- Note-taking
Chapter 3 References:
- Focus being the #1 skill of self-made millionaires
- Interruptions cost $588 billion a year
- Average employee wastes 2 hours a day
Chapter 4 – Leadership
- Improving Writing Skills
- Persuasion:
Chapter 4 References:
Chapter 5 – Step 1: Imagine It
- Tool: Startups Made Simple Business Idea Generator (BIG) [enter name and email above to download]
- The Perfect Business
- Buying an Existing Business
- Book: Buy Then Build
- Flippa
- BizBuySell
Chapter 6 – Step 2: Plan It
- Tool: Startups Made Simple Business Plan [enter name and email above to download]
- Business Naming
- Simple Website Builders
- Survey Tools
- Placing Test Ads
Chapter 7 – Step 3: Start It
- Tool: Startups Made Simple Startup Checklist [enter name and email above to download]
- Sample Partnership and Shareholder Agreements
- Equity
- How to Split Equity
- Avoiding the 50/50 split
- Overview of Phantom Stock
- How stock options work
- Stock Option Management platforms
- Business Entity Formation – MyCompanyWorks (duh!)
- Payroll Services
- Bookkeeping Software
- Bookkeeping Services
- Business Insurance
- Attorney/Accounting Finder Services
Chapter 8 – Step 4: Grow It
- Tool: Startups Made Simple Marketing Plan [enter name and email above to download]
- Buying a Marketing List
- List of Marketing Channels to Test
- Calculating your CAC and LTV
- Tagline Generator
- Creating a USP
- Creating a Sales Funnel
- Startup Tools
- Recommended CRM systems:
- Sales and Marketing Books:
- Recommended Designers for Marketing Materials
Chapter 9 – Step 5: Manage It
- Tool: Startups Made Simple Strategic Plan [enter name and email above to download]
- Tool: Sample Written Procedure [enter name and email above to download]
- Employee Assessment Tools
- IRS Employer vs Contractor
- Tools:
Chapter 10 – Step 6: Systemize It
- Core Values
- Good Example: Coinbase – very clear, simple, brief.
- Good list of examples
- Finding your core values
- Book: The Innovator’s Dilemma
Appendix
Recommended Reading:
- 1 Page Marketing Plan by Allan Dib
- 7 Habits of Highly Effective People by Stephen R. Covey
- Getting Everything You Can Out of All You’ve Got by Jay Abraham
- Getting Things Done by David Allen
- Good to Great by Jim Collins
- No B.S. Ruthless Management of People and Profits by Dan Kennedy
- Scaling Up by Verne Harnish
- The E-Myth Revisited by Michael E. Gerber
- The Essential Drucker by Peter F. Drucker
- The Four Steps to the Epiphany by Steve Blank
- The Lean Startup by Eric Ries
- The New One Minute Manager by Ken Blanchard
- The One Minute Manager Meets the Monkey by Ken Blanchard, William Oncken, Jr., and Hal Burrows
- The Ultimate Sales Machine by Chet Holmes
- Traction by Gino Wickman
- Winning With Accountability by Henry J. Evans
- Work the System by Sam Carpenter